People matter most

Everything we do is focused on the people we serve—empowering people, through education, to be responsible and safe gun owners and handlers.

Education leads

Because people matter most, we approach every aspect of our business with the heart of an educator to ensure that those who want to expand their firearm safety knowledge or advance in skill can do so feeling comfortable and well-informed.

Safety prevails

We place firearm safety first, always—ensuring the security and well-being of our staff, our customers and our community of law-abiding citizens.

Customer experience reigns

We work hard to create an inviting and comfortable environment for customers of all skill levels. We accomplish this by offering expert guidance and instruction, a focus on education and safety and maintaining a state-of-the-art facility.